The Canto Blog
From digital asset management best practices to the latest industry insights
Brand buzz: The ultimate guide to all things brand advocates
Growing technology and social media options have increased the potential value of brand advocates. The reality of today’s advocacy is...
How a memory becomes a sale: A guide to brand association
“A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.” – Scott Talgo A...
Promote your brand with LinkedIn marketing solutions
Marketers search all corners of the web for unique places to share their latest project or campaign. One of the...
Choosing between a slogan and a tagline
If you’re unsure where you stand on the slogan vs tagline ordeal, it probably stems from a lack of true...
Brand persona – Humanize your company
When your company interacts with customers, they reveal something about themselves as a business. This information all adds up and...
What is a tagline? How do I create one? A complete guide
A tagline is an opportunity for companies to create something memorable and unique for their customers to remember them by....
Everything you need to know about brand value pyramids
Brand value pyramids offer a unique way for companies to share their goals and ideals with team members in a...
Brand value – What is it and how can I improve it?
Brand value is a great way to assign worth to a company. However, this is only a small part of...
The 3 best books on branding
Branding creates lifelong customers and creates positive perspectives about a business. That is, only if the branding is effective. In...
A unique, informative look at style guide templates
A style guide template is a lot more important than companies might know. In fact, without the right type of...
Branding design – 3 tips to build visual items
Branding design is a crucial part of company success. However, a lot of businesses don’t tackle the concept with confidence....
5 tips for creating a slogan that pulls customers in
A slogan incorporates all the positives of a company in a brief sentence of creativity, passion and informative value. Creating...