The Canto Blog
From digital asset management best practices to the latest industry insights
Easy ways to implement an effective workflow process
A workflow process provides teams with task structure and outlines stakeholder expectations at each stage of a project. To establish...
Omnichannel marketing: What it is and how it works
Omnichannel marketing focuses on user experience at every engagement point your customer has with a product or service. This all-encompassing...
Making room for creativity within established brand guidelines
Brand guidelines play a central role in making sure content teams stay consistent with an organization’s message. But they also...
Intellectual property: How it works in the digital space
Organizations are increasingly on the lookout for ways to further ensure designs, logos, images and artistic works are protected assets....
Marketing advice from industry experts
In the world of marketing things happen fast. Communicating your brand across a variety of platforms, launching campaigns, strategizing –...
User-generated content: A guide on how to grow your brand
User-generated content (UGC) is a marketing approach for organizations looking to grow brand identity and create community engagement. UGC also...
3 enterprise resource planning core functions
Enterprise resource planning (ERP) manages the components of day-to-day business activities, bringing islands of information together to form a consolidated...
3 project management methods you should know
Project management methodologies guide teams towards successful outcomes. Choosing the correct method for your organization helps get the job done...
Creative requests: What they are and how to process submissions
In busy marketing departments, creative requests are welcomed and consistent. However, when and how often inquiries are directed at graphic...
Creative Spotlight: Finding inspiration in daily life with Photographer Matt Lester
Matt Lester is a photographer for higher education institutions across the country. He works with quite a few Canto customers,...
5 ways to (virtually) connect with customers
We can’t stress enough the importance of connecting with customers, especially during times of uncertainty. If you prioritize building connections,...
Creative Spotlight: Communicating through design with Georgina Reed from Equip Outdoor Technologies
Georgina Reed, a graphic designer at Equip Outdoor Technologies, strikes the perfect balance of love for the outdoors and creative...