The Canto Blog
From digital asset management best practices to the latest industry insights
Cold data storage: How it works and why it matters
Managing cold data storage allows a business to prioritize files and develop strong organizational practices. Let’s look at what cold...
How to View File Metadata: The Right Viewer Can Maximize Success
Metadata is truly everywhere. We’d like this to mean that it’s also easy to find, access and view, but that’s...
Data lineage: 3 tools to empower your business
Data lineage tools play a central role in establishing data pipelines, giving organizations the ability to improve the functionality of...
Hit send confidently with these email preview tools
It’s every marketer’s worst nightmare: You spend hours perfecting an email campaign, only to discover your beautiful design doesn’t look...
How to choose email marketing software: A basic guide for 2021
Successful email marketing is a combination of creative inspiration and technical know-how. You’re brimming with ideas, but you’ll need the...
How to pick an email builder: Top choices that don’t require HTML skills
Most email marketing tools come with a drag-and-drop email builder and a great selection of templates to get you started....
Most popular email clients in 2021
When sending emails, you want to make sure they look great in your subscribers’ inboxes. But with countless email clients...
How to embed a Google Form in an email
The easiest way to share a Google Form is with a link, but did you know you can also embed...
Which free email marketing tool is best? Our top picks
Some of the world’s best email marketing platforms offer a pared down version of their tools for free. In many...
PREMIS: The international standard for digital preservation metadata
What is PREMIS? PREMIS (Preservation Metadata Implementation Strategies) is an international metadata standard for maintaining the long-term authenticity, accessibility, and...
Understanding the purpose of metadata standards
It would be quite difficult for a school teacher to grade math tests if the students didn’t use the same...
The 6 metadata types you need to know
Metadata is a great way to sort and simplify important information, but there are variations to consider. Most lists give...