The Canto Blog

From digital asset management best practices to the latest industry insights

How to pick an email builder: Top choices that don’t require HTML skills

Most email marketing tools come with a drag-and-drop email builder and a great selection of templates to get you started....

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Most popular email clients in 2021

When sending emails, you want to make sure they look great in your subscribers’ inboxes. But with countless email clients...

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How to embed a Google Form in an email

The easiest way to share a Google Form is with a link, but did you know you can also embed...

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WordPress email plugin round-up: 5 top options

If you have a website or blog, email is an essential way to communicate with your audience. When your website...

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Which free email marketing tool is best? Our top picks

Some of the world’s best email marketing platforms offer a pared down version of their tools for free. In many...

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PREMIS: A standard for saving your important data

Whenever there is an attempt to preserve a wide variety of resources, metadata about this process becomes extremely valuable. The...

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Understanding the purpose of metadata standards

It would be quite difficult for a school teacher to grade math tests if the students didn’t use the same...

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Understanding, accessing and editing file metadata

File metadata is a little different than more traditional types of metadata. It means different things to different people. To...

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The subtle 6: Types of metadata you need to know

Metadata is a great way to sort and simplify important information, but there are variations to consider. Most lists give...

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