The Canto Blog
From digital asset management best practices to the latest industry insights
How to say goodbye: The art of the unsubscribe page
It might seem counterintuitive, but making it easy for people to unsubscribe is an important part of a thriving mailing...
How to embed video in email: A step-by-step guide
Many email providers don’t display video in HTML, but that doesn’t mean you can’t include videos in your emails. You...
Which free email marketing tool is best? Our top picks
Some of the world’s best email marketing platforms offer a pared down version of their tools for free. In many...
PREMIS: A standard for saving your important data
Whenever there is an attempt to preserve a wide variety of resources, metadata about this process becomes extremely valuable. The...
How to import metadata: A guide
Metadata is one of the most vital types of information available, so it makes sense that you’d want to be...
Understanding the purpose of metadata standards
It would be quite difficult for a school teacher to grade math tests if the students didn’t use the same...
Understanding, accessing and editing file metadata
File metadata is a little different than more traditional types of metadata. It means different things to different people. To...
The 6 metadata types you need to know
Metadata is a great way to sort and simplify important information, but there are variations to consider. Most lists give...
Win back lost subscribers: The art of the re-engagement email
It’s a fact of life in email marketing: Not every subscriber will open every email you send. But what about...
How to find, view and edit video metadata
Metadata may seem opaque and out-of-reach, but it doesn’t have to be. The average person is more than capable of...
Starting from scratch: How to build an email list in 7 easy steps
Email marketing is a fantastic way for brands to engage with customers. But before you can start crafting fun and...
So you applied to Canto – What’s next? | The Canto interview process
Here at Canto, hiring the right people is super important to us. Every person we hire has the ability to...