The Canto Blog
From digital asset management best practices to the latest industry insights
PIM vs MDM: Key differences and how they work together
In the digital age, businesses wrestle with vast amounts of data, which means figuring out data management is the key...
Optimizing PIM integration strategies for scalable e-commerce success
In our current digital reality, e-commerce brands need accurate, consistent data across all channels to stay competitive and drive sales....
Transform your catalog management strategy to accelerate growth
Catalog management is the centerpiece of any thriving e-commerce business. Imagine your online store running like a well-oiled machine, products...
How to create a winning product content management strategy with DAM and PIM
Struggling to keep product images, videos, and data consistent across channels? You’re not alone. Marketing, e-commerce, and creative teams often...
Elevate your brand: Mastering the art of rich content
Online brands have seconds to make a meaningful impression. That’s why mastering your product information is essential in the digital...
Unlock e-commerce success with product information essentials
E-commerce success and product information are inextricably linked. As the lifeblood of online retail, product information influences consumer decisions and...
The future of digital content marketing: 6 strategies for success
If your digital content isn’t cutting through the noise, you’re not alone. Every day, brands churn out mountains of digital...
PIM vs ERP: Key differences explained
The world of software solutions is full of acronyms and when it comes to business management systems, two stand out:...
How a DAM + PIM platform transforms your product experience management strategy
Maintaining a consistent, on-brand product experience across channels isn’t easy. Product data lives in spreadsheets, updates happen manually, and teams...
The state of digital content 2025: Solving an impossible equation
While 77% of content and creative professionals expect to produce more digital content this year, only a quarter feel they...
Top 10 benefits of DAM and PIM for omnichannel retailing in e-commerce
Standing out in the crowded e-commerce landscape is no small feat. From creating impactful visual content to managing large product...
How the Cincinnati Bearcats won big with digital asset management
“Content is everything,” says the University of Cincinnati Bearcats’ Chief Strategy Officer, Ben Hofstetter. And he has an unusual example...