The Canto Blog

From digital asset management best practices to the latest industry insights

Alt attribute: A complete guide to image accessibility and SEO

What is an alt attribute? The alt attribute is an HTML attribute added to <img> tags that provides a text...

InDesign vs Illustrator – The ultimate design software comparison

The first step toward efficient, creative projects is a strong understanding of contrasting design software dynamics. We’ll help you take...

Digital transformation examples: What they are and what you can learn from them

What is a digital transformation? Digital transformation is the process of integrating digital technology into all areas of a business,...

Dropbox vs OneDrive – Which should you choose?

Dropbox and OneDrive are highly intuitive cloud storage systems. They’re also two of the most popular systems available today. Why...

The Canto team is thankful for…

It’s that time of year again to count our blessings. Here in the Canto office, we love any opportunity to...

A guide to convert the CR2 image file to a JPG

The CR2 is such a beautiful image – a raw, unaltered look at a photographer’s work. Unfortunately, it’s large and...

The 3 best books on branding

Branding creates lifelong customers and creates positive perspectives about a business. That is, only if the branding is effective. In...

A comprehensive guide on how to backup a Mac

The Mac has a lot of cool features that are specific to the operating system. One such feature is the...

How to convert a PNG to a PDF file: The easiest routes for Windows and Mac

What is a PNG to PDF conversion? Converting a PNG to a PDF is the process of transforming a Portable...

Is it possible to convert the PSD image file to ORF?

The ORF is a high resolution image that secures a photographer’s original vision on a digital file. With all the...

Employee Spotlight: Adam D’Angelo’s secret for leading successful teams

This month, we’re celebrating none other than Adam D’Angelo, our VP of Revenue! As the fearless leader of the largest...

How to write a creative brief and what are the benefits?

A creative brief forces teams to have concrete goals and adds structure to a project or campaign. It outlines necessary...