The Canto Blog
From digital asset management best practices to the latest industry insights
What are the best tools for brand management and digital branding?
What are brand management and digital branding tools? Brand management is the continuous practice of shaping how audiences perceive, experience,...
The Aaker Model: A comprehensive guide to building brand identity
What is the Aaker Model? The Aaker Model is a brand equity model developed by marketing expert David Aaker that helps...
Fashion branding: Complete guide to building a powerful fashion brand identity
What is fashion branding? Fashion branding is the strategic process of creating a distinct, recognizable identity that emotionally connects with...
Positioning in branding: The complete guide to strategic market differentiation
What is brand positioning, and why does it matter? Brand positioning is the strategic process of establishing a distinctive place...
How to maintain brand consistency with a DAM platform
Maintaining brand consistency is a constant challenge for marketers. Managing consistency across multiple channels can feel like an uphill battle,...
How to build a magnetic brand identity in five simple steps
When you think of Adobe, what color comes to mind? Can you picture the company’s logo? Typography? Do you experience...
How to tell a brand story that boosts your bottom line
A brand story is a valuable marketing tool that drives sales by connecting with customers on a deeper level. Humans...
Brand voice: How to define yours and stand out from the rest
No matter if your brand is just starting out or looking for a brand personality refresh, defining your brand’s voice...
Why the supply chain crisis is really a customer service challenge for brands
Behind every headline about the supply chain crisis, there are disappointed customers. Those customers are most likely listening to music...
The great rebrand: Five factors to consider when changing a brand name or logo
Let’s imagine for a moment a world that might have been. Instead of Googling something, we BackRub it — that...
Building a brand in the metaverse
What do Snoop Dogg, Nike, Sotheby’s, and PwC all have in common? They’ve all invested in real estate in the...
How defining a brand purpose can accelerate business results
What can a jar of mayo teach companies about the connection between establishing a brand purpose and making a profit?...