The Canto Blog
From digital asset management best practices to the latest industry insights
How to maintain brand consistency with a DAM platform
Maintaining brand consistency is a constant challenge for marketers. Managing consistency across multiple channels can feel like an uphill battle,...
How to build a magnetic brand identity in five simple steps
When you think of Adobe, what color comes to mind? Can you picture the company’s logo? Typography? Do you experience...
How to tell a brand story that boosts your bottom line
A brand story is a valuable marketing tool that drives sales by connecting with customers on a deeper level. Humans...
Brand voice: How to define yours and stand out from the rest
No matter if your brand is just starting out or looking for a brand personality refresh, defining your brand’s voice...
Why the supply chain crisis is really a customer service challenge for brands
Behind every headline about the supply chain crisis, there are disappointed customers. Those customers are most likely listening to music...
The great rebrand: Five factors to consider when changing a brand name or logo
Let’s imagine for a moment a world that might have been. Instead of Googling something, we BackRub it — that...
Building a brand in the metaverse
What do Snoop Dogg, Nike, Sotheby’s, and PwC all have in common? They’ve all invested in real estate in the...
How defining a brand purpose can accelerate business results
What can a jar of mayo teach companies about the connection between establishing a brand purpose and making a profit?...
Brand Management 101: Protecting your brand integrity
A strong, distinctive brand is essential for getting attention and building long-term relationships with customers in today’s competitive media environment....
Doing everything possible to succeed: A guide to branding software in 2021
Many sports require the players to wear some type of gear to maximize performance. When it comes to branding, finding...
Rebranding in 2021? Don’t go it alone. Introducing the most comprehensive guide available.
Mediocrity is like quicksand – the more we move around in it, the more it absorbs us. It’s easy to...
Secrets in audio form: The best branding podcasts of 2021
Podcasts are one of the fastest growing ways to consume information, as they’re a simple format that don’t require focused...