The Canto Blog
From digital asset management best practices to the latest industry insights
Brand equity vs brand value: What’s the difference?
It’s easy to get lost in the plethora of branding terms we hear routinely. Brand equity and brand value are...
Learning from great brands: The 5 things they do right
Great brands become that way by doing the things that others don’t seem interested in doing or capable of accomplishing....
7 simple branding blog strategies with some examples to boot
Finding free sources of information is always a great feeling, but it’s a lot more rewarding if the search is...
Unlocking your potential with branding websites: A complete guide
Branding is an important process that isn’t solved or finished overnight – don’t undergo it alone! There are many different...
The value of clarity: Brand positioning statement examples for your consideration
Marketing your brand’s service is a task that requires company employees to be well aware of the brand’s foundational principles....
1000s of brands fail to engage their customers – see how powerful brand experience prevents this
There are a few special moments in our lives that we cherish – they stick with us forever and are...
A dynamic approach to completely change your brand positioning outcome
When we look at popular companies, it’s impossible to ignore their brand strength. Sometimes these brands have become so powerful...
The true power of influence: Crafting your impactful brand image
Do your favorite brands understand your needs? Do they have a personality that connects with you? Your feelings about them are their brand image. The...
Fulfill your (brand awareness) destiny! A guide to all things brand awareness
Have you ever asked for Coca-Cola at a restaurant, only to be disappointed when they had Pepsi? Have you seen...
Brand authenticity: How customers uncover your brand truths
The most powerful moments in stories are when characters discover the solution to their problems by looking inward. These moments...
You scratch my back, I’ll scratch yours: A comprehensive co-branding breakdown
The hippopotamus doesn’t go it alone as a species. In fact, in order to clean themselves, they partner with a...
Brand value proposition possibilities: Giving customers a reason to believe
“Why fit in when you were born to stand out?” – Dr. Seuss Writing a decent brand value proposition requires...