The Canto Blog
From digital asset management best practices to the latest industry insights
An effective, creative approach to brand safety in 2021
The growth of digital advertising possibilities creates risks that devastate brands and their reputation. As brands become more vulnerable to...
3 of the best free stock photo sites
Access to stock photos helps visually communicate your brand and complements the copy your content team publishes. A reputable stockpile...
Know your Slack file size limits for 2021
Slack is a chat application that empowers teams to communicate in real-time and collaborate across departments. It’s a great place...
Email list management: Cultivate a thriving mailing list
A mailing list is like a garden: It won’t flourish unless you tend to it. So let’s take a moment...
Brand communication: A complete customer correspondence guide
“Communication works for those who work at it.” – John Powell Well-executed brand communication breeds loyalty, helps you stand out...
Email marketing vs. social media: Choose the right channel for your goals
Email marketing and social media are two of the most important channels in a digital marketer’s tool belt. But with...
Video library: A central hub full of benefits
A good video library organizes and manages your content and is controlled by a business. Unlike Youtube, which is a...
Making room for creativity within established brand guidelines
Brand guidelines play a central role in making sure content teams stay consistent with an organization’s message. But they also...
File transfer protocol – How it works and the software available
File Transfer Protocol (FTP) is a server that sends files across networks. Here we break down what FTP is, additional...
Dropbox cloud: Features that work for you
Dropbox is a cloud-based system that allows you to save, upload and access files remotely. User-friendly, it’s a storage option...
Rethinking a classic format: How to get more out of your email newsletter
The email newsletter is a classic way to communicate with customers and build a community around your brand. So classic,...
Understanding the ins and outs of brand slogans and taglines
What makes brand slogans and taglines so catchy and memorable? Many people believe it’s because we associate them with well-known...