The Canto Blog
From digital asset management best practices to the latest industry insights
A bold statement for all to see: A complete guide to build your own brand manifesto
Throughout a brand’s ‘life’, there comes a time when its impact is too manufactured, too safe, too friendly and too...
I feel fine: A sensory branding guide
“Lose your mind and come to your senses.” – Fritz Perls A single smell, one that we haven’t smelled in...
Transformative metrics: A guide to increase brand favorability
“Your personal brand is what people say about you when you are not in the room – remember that. And...
Email marketing statistics every marketer should know
Nothing makes a point better than a good, solid statistic, whether you’re looking for data-backed insights to inform strategy decisions,...
An effective, creative approach to brand safety in 2021
The growth of digital advertising possibilities creates risks that devastate brands and their reputation. As brands become more vulnerable to...
3 of the best free stock photo sites
Access to stock photos helps visually communicate your brand and complements the copy your content team publishes. A reputable stockpile...
Know your Slack file size limits for 2021
Slack is a chat application that empowers teams to communicate in real-time and collaborate across departments. It’s a great place...
Email list management: Cultivate a thriving mailing list
A mailing list is like a garden: It won’t flourish unless you tend to it. So let’s take a moment...
Brand communication: A complete customer correspondence guide
“Communication works for those who work at it.” – John Powell Well-executed brand communication breeds loyalty, helps you stand out...
Email marketing vs. social media: Choose the right channel for your goals
Email marketing and social media are two of the most important channels in a digital marketer’s tool belt. But with...
Video library: A central hub full of benefits
A good video library organizes and manages your content and is controlled by a business. Unlike Youtube, which is a...
Making room for creativity within established brand guidelines
Brand guidelines play a central role in making sure content teams stay consistent with an organization’s message. But they also...