The Canto Blog
From digital asset management best practices to the latest industry insights
Positioning in branding: The complete guide to strategic market differentiation
What is brand positioning? Brand positioning is the strategic process of establishing a distinctive place in consumers’ minds that sets...
Marketing positioning statement examples: 7 top brands and templates to guide your own
What is a marketing positioning statement? A marketing positioning statement is a concise internal document that defines a brand’s target...
AI brand management: What it is, how it works, and why human judgment matters
AI brand management applies automation and machine learning to the governance side of that challenge: flagging off-brand assets before they...
Digital brand management: From strategy to execution
Digital brand management is the operational system that translates brand strategy into what actually goes to market. Most brands have...
Branded content: What it is, examples, and strategy
Branded content is a marketing format in which a brand creates or sponsors content (videos, podcasts, articles, or social series)...
Brand style guides: 12 examples to learn from
A brand style guide is the fastest way to see whether a company actually has its visual identity under control....
The best AI marketing tools in 2026
Key highlights Marketing has entered an intelligent era. Teams are producing more content than ever, across more platforms, formats, and...
How to maintain brand consistency across teams and channels
Brand consistency means presenting your brand in a recognizable, coordinated way across every team, channel and touchpoint; from the colors...
Brand assets: What they are and examples
Brand assets are the visual, verbal, and creative materials a brand owns and uses to express itself: logos, color palettes,...
Why brand portals aren’t convenient: they’re essential
Managing brand assets across multiple departments, partners, and platforms can quickly become chaotic. Without a centralized system, it’s easy for...
Marketing collateral: Definition, types and examples
Marketing collateral is any material a brand produces to communicate its message, promote its products and support its sales process....
Brand guidelines: What they are and how to create them
Brand guidelines are a documented set of rules that define how a brand looks, sounds, and presents itself across every...