The Canto Blog
From digital asset management best practices to the latest industry insights
Hit send confidently with these email preview tools
It’s every marketer’s worst nightmare: You spend hours perfecting an email campaign, only to discover your beautiful design doesn’t look...
How to choose email marketing software: A basic guide for 2021
Successful email marketing is a combination of creative inspiration and technical know-how. You’re brimming with ideas, but you’ll need the...
How to pick an email builder: Top choices that don’t require HTML skills
Most email marketing tools come with a drag-and-drop email builder and a great selection of templates to get you started....
Most popular email clients in 2021
When sending emails, you want to make sure they look great in your subscribers’ inboxes. But with countless email clients...
How to embed a Google Form in an email
The easiest way to share a Google Form is with a link, but did you know you can also embed...
Which free email marketing tool is best? Our top picks
Some of the world’s best email marketing platforms offer a pared down version of their tools for free. In many...
PREMIS: A standard for saving your important data
Whenever there is an attempt to preserve a wide variety of resources, metadata about this process becomes extremely valuable. The...
Understanding the purpose of metadata standards
It would be quite difficult for a school teacher to grade math tests if the students didn’t use the same...
Understanding, accessing and editing file metadata
File metadata is a little different than more traditional types of metadata. It means different things to different people. To...
The 6 metadata types you need to know
Metadata is a great way to sort and simplify important information, but there are variations to consider. Most lists give...
How to find, view and edit video metadata
Metadata may seem opaque and out-of-reach, but it doesn’t have to be. The average person is more than capable of...
Helping you understand all there is to know about metadata analysis
Metadata is everywhere, filling digital files with pools of information. But that information only accomplishes its intended purpose if you...