The Canto Blog

From digital asset management best practices to the latest industry insights

Hit send confidently with these email preview tools

It’s every marketer’s worst nightmare: You spend hours perfecting an email campaign, only to discover your beautiful design doesn’t look...

How to choose email marketing software: A basic guide for 2021

Successful email marketing is a combination of creative inspiration and technical know-how. You’re brimming with ideas, but you’ll need the...

How to pick an email builder: Top choices that don’t require HTML skills

Most email marketing tools come with a drag-and-drop email builder and a great selection of templates to get you started....

Most popular email clients in 2021

When sending emails, you want to make sure they look great in your subscribers’ inboxes. But with countless email clients...

How to embed a Google Form in an email

The easiest way to share a Google Form is with a link, but did you know you can also embed...

Which free email marketing tool is best? Our top picks

Some of the world’s best email marketing platforms offer a pared down version of their tools for free. In many...

PREMIS: A standard for saving your important data

Whenever there is an attempt to preserve a wide variety of resources, metadata about this process becomes extremely valuable. The...

Understanding the purpose of metadata standards

It would be quite difficult for a school teacher to grade math tests if the students didn’t use the same...

Understanding, accessing and editing file metadata

File metadata is a little different than more traditional types of metadata. It means different things to different people. To...

The 6 metadata types you need to know

Metadata is a great way to sort and simplify important information, but there are variations to consider. Most lists give...

How to find, view and edit video metadata

Metadata may seem opaque and out-of-reach, but it doesn’t have to be. The average person is more than capable of...

Helping you understand all there is to know about metadata analysis

Metadata is everywhere, filling digital files with pools of information. But that information only accomplishes its intended purpose if you...