The Canto Blog
From digital asset management best practices to the latest industry insights
The Aaker Model: A comprehensive guide to building brand identity
What is the Aaker Model? The Aaker Model is a brand equity model developed by marketing expert David Aaker that helps...
Understanding, accessing, and editing file metadata
What is file metadata? File metadata is information about a digital file type or stored in a dedicated file for...
Top DAM software: Best digital asset management platforms in 2026
Key highlights: In 2026, organizations evaluating DAM platforms are prioritizing solutions that combine AI-powered automation with intuitive interfaces that teams can adopt...
Microsoft Word guide: How to use it completely
If you’re new to Microsoft Word, don’t worry – it’s never too late to learn this important program. Microsoft Word...
Fashion branding: Complete guide to building a powerful fashion brand identity
What is fashion branding? Fashion branding is the strategic process of creating a distinct, recognizable identity that emotionally connects with...
Digital asset management librarian: Complete guide to roles, skills, and implementation
A digital asset management librarian is a strategic professional responsible for organizing, managing, and optimizing an organization’s digital assets within...
What should I consider when choosing a digital asset management platform?
Selecting the right digital asset management platform requires evaluating capabilities that directly impact how your organization stores, organizes, and distributes...
Digital asset manager jobs: Complete career guide
Digital asset manager jobs represent one of the fastest-growing career opportunities in today’s digital-first business environment. These specialized professionals are...
MDM vs MAM: Complete guide to mobile device and application management
Key highlights: Mobile device management (MDM) and Mobile application management (MAM) represent two fundamental approaches to securing mobile devices and...
Positioning in branding: The complete guide to strategic market differentiation
What is brand positioning, and why does it matter? Brand positioning is the strategic process of establishing a distinctive place...
How to choose a digital asset management system: A practical guide
Digital asset management technology is a system that stores, organizes, searches, manages, and distributes your brand’s digital assets — all...
Top 10 benefits of omnichannel retailing powered by digital asset management
Standing out in today’s crowded e-commerce landscape isn’t easy. Brands are expected to deliver rich, consistent experiences everywhere — online stores, marketplaces,...