The Canto Blog
From digital asset management best practices to the latest industry insights
The oldest logos still in use today
A company’s logo is an essential element of its brand — it helps consumers quickly identify products and, over time,...
How to use PowerPoint: A beginner’s guide to creating polished slides
Microsoft PowerPoint has been a leading tool for creating professional presentations. It enables creators and speakers to present information clearly...
How to get metadata from a photo: A complete guide
What is photo metadata? Photo metadata is embedded information within a digital image file that provides details about the photo,...
Information optics: How to view video metadata
Metadata may seem complex, but it’s accessible to anyone looking to understand the information embedded within video files. Video metadata...
Popular audio formats: 7 Audio file types to consider
Each audio file format has unique benefits and drawbacks, and understanding common formats can help you choose the best one...
How to convert AI to PNG image files
What is an AI file? The AI image file is the official format for Adobe Illustrator. AI files are vector...
How to insert an image in HTML: A simplified guide
At some point, everyone comes across HTML. If you’re unfamiliar with HTML, that’s no problem. You can still easily insert...
How to read a WAV file: Open and convert it
The WAV audio file (short for Waveform Audio, a digital audio format) is a great way for audio purists and...
Convert PNG to JPG – A simple conversion guide
The PNG is a high-quality image format with many features. The JPG format, on the other hand, is widely used...
What is InDesign? An extensive guide to Adobe’s software
Introduction to desktop publishing Desktop publishing revolutionized the creation of print and digital media, enabling designers and marketers to produce...
What are the best tools for brand management and digital branding?
What are brand management and digital branding tools? Brand management is the continuous practice of shaping how audiences perceive, experience,...
The Aaker Model: A comprehensive guide to building brand identity
What is the Aaker Model? The Aaker Model is a brand equity model developed by marketing expert David Aaker that helps...